What This Audit Measures
Run a 20-point audit on your GBP and get a prioritized fix list in 2 minutes.
Contractor Self-Assessment Guide
Self-assessment is one of the most powerful and underused tools in a contractor's business toolkit. Google Business Profile Audit gives you an objective, structured way to evaluate a critical area of your business — scoring yourself against industry best practices so you know exactly where you stand and where to focus improvement.
Why structured audits beat gut checks
Most contractors have a general sense of how their business is performing. They know things could be better, but they're not sure exactly where to focus. A structured audit replaces that vague sense with specific, actionable data.
The questions in this audit are drawn from the best practices of top-performing HVAC, plumbing, electrical, and roofing contractors. Each question is weighted based on its impact on business outcomes — the highest-weight questions address the issues that most directly affect revenue, customer retention, and operational efficiency.
How to get the most from your audit score
Your score is not a judgment — it's a diagnostic. A low score in one area tells you exactly where to focus. A high score tells you what you're doing right, so you can systematize and protect it.
When you complete the audit:
- Focus on the red flags first: Items marked as "no" with high weights deserve immediate attention
- Look for quick wins: Some items that score low can be fixed in an afternoon — prioritize these to build momentum
- Address systemic issues thoughtfully: Items that require process changes or investment need a plan, not a quick fix
- Reassess in 90 days: Run the audit again after making changes to measure progress
Industry benchmarks and what scores mean
- 85–100: Excellent. You're operating at or near industry best practice in this area.
- 70–84: Good. Solid performance with specific improvement opportunities.
- 50–69: Needs Work. Meaningful gaps that are likely costing you revenue or customers.
- Under 50: Critical Gaps. This area of the business requires immediate, focused attention.
Most contractors who complete this audit for the first time score in the 50–70 range — which is encouraging, because it means significant improvement is achievable with targeted effort.
The compound effect of improving audit scores
Each area of the business connects to the others. Improving your call handling score increases close rate. Improving your reputation score increases inbound volume. Improving your profitability score frees up capital for marketing investment. The improvements compound — which is why the contractors who run these audits quarterly and act on the results consistently outperform those who operate by feel.
Use the priority fixes shown in your results as your 90-day improvement roadmap. Pick the top 2–3 and make them happen before moving to the next tier.